/* ============ Branding page ============ */

/* ---- Hero ---- */
.branding-hero {
  padding: clamp(64px, 10vw, 128px) 0 clamp(56px, 8vw, 104px);
  border-bottom: 1px solid var(--line);
}
.branding-hero__inner { max-width: 860px; }
.branding-hero__title {
  margin: 20px 0 0;
  font-size: clamp(44px, 7vw, 108px);
}
.branding-hero__lede { margin: 24px 0 40px; max-width: 58ch; }
.branding-hero__cta { display: flex; gap: var(--s-4); flex-wrap: wrap; }

/* ---- Proof band ---- */
.proof-band {
  border-bottom: 1px solid var(--line);
  padding: clamp(40px, 5vw, 64px) 0;
}
.proof-band__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--s-5);
}
.proof-stat__n {
  font-size: clamp(26px, 3vw, 40px);
  color: var(--ink);
  font-weight: 500;
  line-height: 1;
}
.proof-stat__l { margin-top: 8px; }
@media (max-width: 720px) {
  .proof-band__grid { grid-template-columns: 1fr 1fr; gap: var(--s-4); }
}

/* ---- Intro split ---- */
.branding-intro__grid {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: clamp(40px, 7vw, 96px);
  align-items: start;
}
.branding-intro__title { margin: 20px 0 0; }
.branding-intro__right p + p { margin-top: 20px; }
@media (max-width: 820px) {
  .branding-intro__grid { grid-template-columns: 1fr; }
}

/* ---- Deliverables ---- */
.deliverables-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(16px, 2.5vw, 24px);
  margin-top: clamp(40px, 6vw, 64px);
}
.deliverable-card {
  padding: clamp(24px, 3.5vw, 36px);
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  gap: 16px;
  transition: border-color var(--ease) 260ms;
}
.deliverable-card:hover { border-color: var(--accent); }
.deliverable-card__icon svg {
  width: 28px;
  height: 28px;
  color: var(--accent-bright);
}
.deliverable-card__title {
  margin: 0;
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
}
.deliverable-card__desc { margin: 0; color: var(--ink-2); }
.deliverable-card--addon {
  border-style: dashed;
  border-color: var(--accent);
  background: var(--panel-2);
}
.deliverable-card__label { display: block; margin-bottom: 4px; color: var(--accent-bright); }
.deliverable-card__link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 14px;
  font-weight: 600;
  color: var(--accent-bright);
  margin-top: auto;
  transition: gap var(--ease) 200ms;
}
.deliverable-card__link:hover { gap: 14px; }
.deliverable-card__link svg { width: 16px; height: 16px; }
@media (max-width: 900px) {
  .deliverables-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 560px) {
  .deliverables-grid { grid-template-columns: 1fr; }
}

/* ---- Process ---- */
.branding-process { background: var(--panel); }
.process-steps {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
  margin-top: clamp(40px, 6vw, 64px);
}
.process-step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: clamp(16px, 4vw, 48px);
  padding: clamp(28px, 4vw, 44px) 0;
  border-bottom: 1px solid var(--line);
  transition: padding-left var(--ease) 240ms;
}
.process-step:hover { padding-left: 16px; }
.process-step__num {
  font-size: 13px;
  color: var(--muted);
  padding-top: 5px;
}
.process-step__title {
  margin: 0 0 10px;
  font-size: 18px;
  font-weight: 700;
  color: var(--ink);
}
.process-step__desc { margin: 0; color: var(--ink-2); max-width: 60ch; }
@media (max-width: 560px) {
  .process-step { grid-template-columns: 48px 1fr; gap: 16px; }
}

/* ---- Outcome card images ---- */
.outcome-card__media {
  overflow: hidden;
  border-radius: calc(var(--radius) - 1px);
  margin-bottom: 4px;
}

/* Press Kit: freigestellt auf dunklem Grund */
.outcome-card__media--padded {
  background: var(--panel-2);
  padding: clamp(16px, 3vw, 28px);
  border-radius: var(--radius);
  margin-bottom: 4px;
}
.outcome-card__media--padded img {
  width: 100%; height: auto; display: block;
  border-radius: calc(var(--radius) - 2px);
  transition: transform 600ms var(--ease);
}
.outcome-card--padded-img:hover .outcome-card__media--padded img { transform: scale(1.02); }

/* GIRI: volle Breite, natürliche Proportion */
.outcome-card__media--natural img {
  width: 100%; height: auto; display: block;
  border-radius: calc(var(--radius) - 1px);
  transition: transform 600ms var(--ease);
}
.outcome-card:hover .outcome-card__media--natural img { transform: scale(1.02); }

/* FC Bayern: Split Text + Bild */
.outcome-card--split { padding: 0; overflow: hidden; }
.outcome-card__split-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: stretch;
  min-height: 320px;
}
.outcome-card__split-text {
  padding: clamp(28px, 4vw, 44px);
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.outcome-card__split-img { overflow: hidden; }
.outcome-card__split-img img {
  width: 100%; height: 100%; object-fit: cover; display: block;
  transition: transform 600ms var(--ease);
}
.outcome-card--split:hover .outcome-card__split-img img { transform: scale(1.03); }
@media (max-width: 720px) {
  .outcome-card__split-grid { grid-template-columns: 1fr; }
  .outcome-card__split-img { aspect-ratio: 16 / 9; }
}

/* ---- Outcomes ---- */
.outcomes-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(16px, 2.5vw, 24px);
  margin-top: clamp(40px, 6vw, 64px);
}
.outcome-card {
  padding: clamp(28px, 4vw, 44px);
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  gap: 16px;
  transition: border-color var(--ease) 260ms;
}
.outcome-card:hover { border-color: var(--accent); }
.outcome-card--wide { grid-column: 1 / -1; }
.outcome-card__eyebrow {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
}
.outcome-card__tag {
  color: var(--accent-bright);
  padding: 3px 10px;
  border: 1px solid var(--accent);
  border-radius: var(--pill);
}
.outcome-card__title {
  margin: 0;
  font-size: clamp(17px, 1.8vw, 22px);
  font-weight: 700;
  color: var(--ink);
  line-height: 1.3;
}
.outcome-card__desc { margin: 0; color: var(--ink-2); max-width: 64ch; }
.outcome-card__result {
  margin-top: auto;
  font-size: 13px;
  color: var(--accent-bright);
  padding-top: 16px;
  border-top: 1px solid var(--line);
}
@media (max-width: 720px) {
  .outcomes-grid { grid-template-columns: 1fr; }
  .outcome-card--wide { grid-column: auto; }
}

/* ---- Pricing ---- */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(16px, 2.5vw, 24px);
  margin-top: clamp(40px, 6vw, 64px);
  align-items: start;
}
.pricing-card {
  padding: clamp(24px, 3.5vw, 40px);
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  gap: 20px;
  position: relative;
}
.pricing-card--featured {
  border-color: var(--accent);
  background: var(--panel-2);
}
.pricing-card__badge {
  position: absolute;
  top: -12px;
  left: 24px;
  background: var(--accent);
  color: #fff;
  padding: 3px 12px;
  border-radius: var(--pill);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.pricing-card__head { display: flex; flex-direction: column; gap: 6px; }
.pricing-card__name {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.pricing-card__price {
  font-size: clamp(26px, 2.8vw, 36px);
  color: var(--ink);
  font-weight: 500;
  line-height: 1;
}
.pricing-card__timeline { color: var(--muted); }
.pricing-card__desc { color: var(--ink-2); margin: 0; }
.pricing-card__list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
  border-top: 1px solid var(--line);
  padding-top: 20px;
}
.pricing-card__list li {
  position: relative;
  padding-left: 22px;
  color: var(--ink-2);
  font-size: 15px;
}
.pricing-card__list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 10px;
  width: 8px;
  height: 1px;
  background: var(--accent);
}
.btn--full { width: 100%; justify-content: center; margin-top: auto; }
@media (max-width: 860px) {
  .pricing-grid { grid-template-columns: 1fr; max-width: 480px; }
}

/* ---- Pitch deck add-on ---- */
.pricing-addon {
  margin-top: clamp(24px, 3vw, 32px);
  border: 1px dashed var(--line-2);
  border-radius: var(--radius);
  padding: clamp(24px, 3.5vw, 40px);
}
.pricing-addon__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}
.pricing-addon__title {
  margin: 8px 0 12px;
  font-size: 20px;
  font-weight: 700;
  color: var(--ink);
}
.pricing-addon__copy { max-width: 60ch; }
.pricing-addon__copy p { margin: 0; color: var(--ink-2); }

/* ---- Who this is for ---- */
.branding-fit__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(48px, 8vw, 112px);
  align-items: start;
}
.branding-fit__left p { margin-top: 20px; color: var(--ink-2); max-width: 44ch; }
.fit-list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0;
  border-top: 1px solid var(--line);
}
.fit-list__item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 18px 0;
  border-bottom: 1px solid var(--line);
  font-size: 16px;
  color: var(--ink-2);
}
.fit-list__item svg { width: 18px; height: 18px; flex-shrink: 0; margin-top: 2px; }
.fit-list__item--yes svg { color: var(--accent-bright); }
.fit-list__item--no svg { color: var(--muted); }
.fit-list__item--no { color: var(--muted); }
@media (max-width: 820px) {
  .branding-fit__grid { grid-template-columns: 1fr; }
}

/* ---- Testimonial ---- */
.branding-testimonial { background: var(--panel); }
.testimonial-feature {
  max-width: 880px;
  margin: 0 auto;
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 32px;
}
.testimonial-feature__quote {
  margin: 0;
  font-size: clamp(20px, 2.6vw, 32px);
  font-style: italic;
  color: var(--ink);
  line-height: 1.45;
}
.testimonial-feature__name {
  font-weight: 700;
  color: var(--ink);
}
.testimonial-feature__role { margin-top: 4px; }