Building a Bold Brand in Industrial Automation
Building a Bold Brand in Industrial Automation

Eleven Dynamics is a robotics and automation company in the field of smart factories and quality inspection. When I joined, the company had powerful tech — but zero identity, structure, or visibility. I built the entire creative operation from scratch: brand, content, strategy, campaigns, and internal systems.

From high-end pitch decks and investor presentations to full-stack content automation, I translated complex tech into simple, scalable narratives. With lean resources, we established a visual language and tone that now competes with the giants of the industry.

Building a Bold Brand in Industrial Automation
Building a Bold Brand in Industrial Automation

I introduced a unified creative direction that bridged engineering, sales, and leadership. My responsibilities included:

Corporate identity & brand voice
Visual systems (color, type, motion)
Copywriting & content strategy
Multi-language marketing assets
Social media growth (4000+ followers)
Setup of internal content automation via AI agents & templates
Full website relaunch on Wordpress with Oxygen OS
Photoshoots, case study production, product visualizations
Creative for trade shows (METALEX, Control, etc.)

Building a Bold Brand in Industrial Automation

My pitch decks helped Eleven Dynamics secure its Series A funding of over 6 million CHF — including direct endorsement from Carsten Maschmeyer. These decks have been featured by Business Insider and used as best-practice examples in the industry.

I also trained cross-functional teams to use templates and GPT-driven workflows, reducing our content production time by 70%. I worked across design, scripting, planning, execution and delivery — without a big agency or bloated budget.

Building a Bold Brand in Industrial Automation
Building a Bold Brand in Industrial Automation

My work at Eleven Dynamics wasn’t just about design. It was about building creative infrastructure. I created a brand engine that keeps running — with smart processes, a bold voice, and clear positioning. A startup became a brand worth remembering.

Building a Bold Brand in Industrial Automation
selected projects
selected projects
selected projects
Below is a selection of projects showcasing my creative leadership – from brand building and storytelling to product campaigns and digital strategy.Across startups, retailers, and platforms, I’ve delivered results that scale and last.
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