GIRI (by AR Experts) transforms technical training through Augmented Reality. When I joined the project, the product had enormous potential — but lacked clarity, positioning, and direction.

I helped restructure the product story, developed a lean, conversion-optimized website, and created a scalable messaging system that bridges technical complexity and emotional resonance. The goal was clear: to make GIRI fundable, explainable, and desirable in a conservative industrial market.

I also advised the founding team on how to transition from a feature-focused product pitch to a user-focused narrative — essential for fundraising and early adoption.

Currently, I continue to support AR Experts as they prepare for their next financing round, providing input on presentation materials, product storytelling, and strategic direction.

GIRI’s transformation was less about design and more about focus. With simple, smart structure and the right messaging, the brand gained credibility, clarity, and confidence — laying the groundwork for future growth.

GIRI’s transformation was less about design and more about focus. With simple, smart structure and the right messaging, the brand gained credibility, clarity, and confidence — laying the groundwork for future growth.